Case Studies

A new creative system for Monster Cable

Admit it, you’ve got one. One of those boxes of spare electrical parts, old remotes, antennas, thingies, whatchamacallits, and a rat’s nest of spare cables and cords.

That’s almost what Monster Cable’s product display for their flatscreen mounts and accessories looked like before we did some creative untangling. We asked: what’s the simplest way to organize this information? The result was based upon a customer selection process that demonstrated how Monster Cable’s products enable you to do everything associated with owning a flatscreen television: You need to connect it, power it, mount it, clean it, manage it. So, that’s how the products were displayed. Originally created for a trade show environment, the new display was so popular with dealers they asked for it to be installed in their stores. And because the displays were designed as a system of parts, they offered dealers a flexible and cost-efficient solution that could work as a 4-foot endcap or an 8- or 12-foot inline display.