Case Studies

A strong brand, a strong vision, and the production capabilities to make it real

The highly recognizable Target brand, associated with the big red Bullseye, is lively and contemporary. But the company’s history actually reaches back to 1902, and in the corporate headquarters in downtown Minneapolis, they wanted to display that rich heritage.

Target came to Star with specific initial designs of how to carry their strong brand into a corporate history center, but needed a partner who could help them translate 2D elements into 3D. There was a great amount of collaboration on this project—just what we love—and the result married Target’s original design ideas with Star’s 3D environmental expertise. We worked with Target’s designers, historians and librarians to create product vitrines displaying historic company documents and artifacts, and delivered a complete interior environment to tell their long, strong brand story.