Case Studies

An event for kids and the community

Zurich Financial Services Group is an insurance-based financial services provider with a global network of subsidiaries and offices in North America, Europe and other markets. In North America, Zurich is a leading commercial property-casualty insurance provider serving the global corporate, large corporate, middle market, specialties and programs sectors. Four years after Hurricane Katrina, Star joined with Zurich in support of the Zurich Classic, a PGA golf tournament held in New Orleans to benefit Fore!Kids, a foundation that raises funds for children’s charities through the production of golf-related events.

Over the five days of the tournament, guests were amazed at the welcoming environments created in outdoor tents which included leather seating, carpeting and custom bars; as well as in the outdoor Zurich Village. More than 10,000 square feet of spaces were created for everything from golf instruction, to press interviews to cocktail receptions. The environments were built entirely off-site and reassembled on-site in four raw tents and in the outdoor Zurich Village. Not only were all pieces designed to be re-used over the next several years, but all items are stored locally, thereby reducing carbon emissions associated with trucking. After the tournament, over 4,000 square feet of sustainable cork flooring from the tent floors 
was donated to the St. Bernard Project, a community based non-profit organization that 
helps families rebuild their homes and lives in the wake of Hurricanes Katrina and Rita.

Since Zurich became the sponsor in 2005, they’ve helped raise more than 
$6 million for children’s charities in the area.