Case Studies

Creatively inviting vs. big company stodgy

How do you build a fun, welcoming retreat for creative people from all walks of life and still reflect the core values of a major healthcare corporation? That was the challenge Blue Cross Blue Shield brought to us when they asked us to partner with them to create a lobby within their new corporate building to house their robust Creative Group. We helped them shape a bold, inspiring solution featuring:

• Innovative use of drywall providing dimension and layering
• Texture and objects embedded into acrylic pieces to create interesting effects throughout the space
• Powerful imagery showing people of all ages living life to the fullest
• A natural color palette to ensure a calm, Zen-like effect
• A stunning, rich and sustainable bamboo floor
• A sprinkling of words throughout reflecting the core values of Blue Cross Blue Shield

We collaborated both with the Creative Group and their architects to design the resulting oasis lobby. It’s creative without being overpowering. It inspires hope and innovation. And it’s an inviting space you wouldn’t mind hanging out in for a little while.