Case Studies

Custom rental clicks

Brands show up at the Consumer Electronics Show (CES) in a big way. The world’s largest consumer technologies tradeshow features all the latest electronics, and challenges companies to find creative ways to grab some of the show floor attention. That can be a little daunting, especially if you don’t have the budget of, say, Sony or GE.

Clickfree™, the maker of easy-to-use automatic computer backup products, had a fairly large space locked up for CES, but didn’t feel they had the budget to make much of a splash with their exhibit. Star’s rental program of standard and custom exhibits provided them an affordable and effective solution. We dipped into our extensive rental library and chose components that we could customize for Clickfree’s brand. Using a series of aluminum extrusion pieces and customized graphics, we captured their theme in the environment with a bright, bold and branded exhibit, and hit their budget goals. Clickfree now uses the custom rental yearly.