Case Studies

Inventive collaboration = inventive results

Pearson, the world’s leading education company, delivers more than just textbooks. From curriculum materials to multimedia learning tools and testing programs, the company helps educate more than 100 million people worldwide, more than any other private enterprise. To showcase its products, many of which feature today’s most advanced technology, Pearson turned to Star.

Star embraced Pearson’s commitment to technology and worked with BrandSpeak, a collaborative partner, to develop a high-tech and inventive trade show exhibit that featured:

• Cutting-edge touch screen kiosks that served as an invitation to explore Pearson’s products
• Unique hardware that helped differentiate Pearson from its competitors
• A colorful and futuristic look and feel that stood out in a crowd

As a result, Pearson’s sales reps quickly embraced the new exhibit, eagerly attending training and providing feedback that helped improve the user experience. What’s more, curious trade show attendees lined up to use the interactive screens to learn about Pearson’s products. And because the digital displays reduced the need for hard-copy books and pamphlets, shipping and handling costs were cut, as was the time required for exhibit set up and tear down.

The talk of every trade show, Pearson’s new exhibit earns an A for reinforcing the company’s reputation as being an inventive, forward-thinking leader that eagerly embraces technology to deliver results.