Case Studies

The creative touch

NextWindow, a leading supplier of optical touch panels and touch screen components to electronics manufacturers, has a visually beautiful brand: light, open, dynamic and clean. They came to Star with specific ideas of how to carry this strong brand into an exhibit environment, but needed a partner who could help them translate 2D elements into 3D.

Star knows identity is communicated by message, image, feel and flow, and worked with NextWindow to create an environment that combined all of these elements. Though on a small 20x20 footprint, the exhibit had a big and bold presence that was also very inviting. Like NextWindow’s brand, the space was pristine, specific, dynamic, balanced and celebrated the sense of touch with eight touch screens showing various applications such as Touch Music, Touch Art, Touch Business and Touch Life.

Appropriate to a touch screen company, the client was very hands-on, familiar with every detail of the exhibit and delighted with the result, which was designed so the company’s staff could set it up themselves.