Case Studies

You have a staff of one, you need a staff of six

That’s the all too familiar situation posed to Star by the marketing manager of a new division within Entegris, the provider of critical products and materials used in high-tech manufacturing. The Energy and Life Sciences Department’s staff of one needed to manage her division’s appearance at approximately 50 shows throughout Europe and Asia, so she turned to Star, asking us to become the much-needed extension of her marketing department.

With Star’s global resources, we are able to manage her entire international show schedule, from planning, designing and coordinating each show to managing pre-show microsites to ordering hotel service and catering. Star staff members work almost full-time to plan and manage Entegris shows from start to finish, coordinating with our strategic partners in Europe and Asia. A Design Visualization Standard is followed for each event to ensure the brand is consistent and present, regardless of the global location.

From the marketing manager's perspective, the Energy and Life Sciences Department of Entegris now has a staff of 3.